22 Creative Squarespace Websites for Your Inspiration
Do you need to scroll through some Squarespace website examples to get fresh design ideas for your project? You came to the right place!
When you first open Squarespace and browse through Squarespace website templates you wonder, how on earth a website made from standard blocks can ever look and feel authentic. Will it look like a generic website everyone else has? Is it even possible to design a cool website on a DIY platform?
Then you open one of the basic Squarespace templates and create a new page only to understand that you have no clue how you want your website to look. You do not know what layouts, color palettes, page structures will work for you. And now you are staring at a blank page with a few spacers and a text block.
Let us show you some examples of both custom and DIYed Squarespace websites. Looking at someone else’s work helps to understand how these building blocks can come to life to create a beautiful and functional website.
Here we gathered many Squarespace portfolio examples created for different types of businesses. We hope they will inspire you to start building your website.
Creative By Kreete Handmade Jewellery
Template: Pink&Navy
Kreete is a handmade jewelry supplier from Australia. Her modern handmade accessories are inspired by everyday women and are handcrafted in her home studio in Dubbo, NSW.
For her website, Kreete chose to customize one of our premium Squarespace templates – Pink&Navy. This is a great choice because we created Pink&Navy specifically for handmade artists and online jewelry shops. You can see it from the template’s original content.
Since the template suited Kreete’s business, she didn’t have to change much and the customization process was easy.
All she had to do is to upload her goods in the online shop, swap pictures in the galleries, and change some copy. The store was basically ready to launch.
Of course for a product-based business, you have to have all the images ready long before the launch. Imagery is the most powerful sales tool of any online shop. And Kreete has all her jewelry professionally photographed in the same style.
Kreete also made her website fit her brand more. She changed the font pair for her brand fonts and added dark peach accents around the website.
The Naked Florist
Template: Indie Studio
The Naked Florist is a team of florists based in Newcastle, Australia. They decorate ceremony spaces and receptions. The Naked Florist uses their clients’ inspiration, their imagination, and nature’s seasonal standouts to create personal designs.
The Naked Florist commissioned their new website to Australian marketing agency Business Brother. For the website platform, they chose Squarespace. Business Brother is a team of talented and high-skilled marketers who created a perfect website for their client The Naked Florist. They have bought one of our Premium Squarespace Templates – Indie Studio – and redesigned it to the marketing needs of the florist business.
Our Squarespace template Indie Studio is a stylish and sophisticated website design for photographers, artists, event planners, and other visual businesses. We have built its pages and its structure around the visuals to give our clients the space to showcase their work. The template is easy to populate with images. The Naked Florist’s work is all about beauty and visuals, so we think it is a perfect Squarespace template choice for their business.
The color palette of the new website differs from the original template, but it still gives you the same feel, because of the deep, saturated colors. We see a nature-inspired autumn color palette that features bog-green, carrot-orange, and beige. The colors of the website are well paired with the photographs, they compliment each other well. We think Business Brother used the images of The Naked Florist’s work to create a suitable color palette.
The marketing agency has also successfully incorporated custom graphic elements into the design. There are artsy floral elements in the different variations of the logo.
The first-screen banner images on the Home and Services page add texture to the design.
The font pair has also shifted to a more ornamented side. Business Brothers changed the headings and button font to a more decorative one but stayed with Karla as a paragraph font.
The website design reflects The Naked Florist’s work and creates a celebratory, festive feel.
Kismet Doula Services
This website is a custom project we did for Kismet Doula services in 2020. Kismet Doula Services is a doula service that wants to holistically support people who are pregnant, laboring/birthing, and parenting in Greater Des Moines, Iowa.
The Squarespace website we created aims to explain doula services and their benefits. Every pregnancy and parenting journey is unique, and Kismet Doula services are customizable and include many options. That is why it was important to give an overview of all the available service packages
For this service-based business, we wanted to establish easy navigation and a friendly-looking design.
The website itself looks very feminine: soft, but contrasting at the same time. It features dark-red and violet color accents combined with floral sketches. The other colors we use are beige and white. All together comes to an elegant result – a website, that aims at the target audience of the services. Take a closer look here.
Simple Sacred Spaces, Holistic Therapy Practice
This is another custom project of ours, this time for Simple Sacred Spaces. The founder of this business Leanna McNeil specializes in holistic therapies that embrace intuition energetics & spirituality. She has a practice in East Toukley, Australia, but also consults online worldwide.
A starting point for this website was our Premium Squarespace Template Rosée. We have customized the template to fit the needs of Leanna’s business.
As this is a service-based business, it was important to present all the packages in a convenient way.
The design features a soft feminine color palette, dreamy sunset photography, and botanical illustrations. Take a closer look and read the client’s review here.
Kelsie Herzog, fashion photographer
Template: Indie Studio
Kelsie Herzog is a Milwaukee-based fashion and portrait photographer. Her goal as a photographer is to make her subjects feel powerful, beautiful, and confident.
For her professional website, Kelsie went with Squarespace and our Premium template Indie Studio. Indie Studio is a trendy and sophisticated Squarespace 7.1 template for photographers, artists, event planners, and other visual businesses. The pages and their structure are built around visuals so that you can display your work in the best possible light. You can populate this template with your photos or pictures and, generally, you are good to go.
Kelsie does a fine job in customizing the template. She worked on her fun and quirky logo with a professional designer. A professionally created logo means she has it in different sizes and colors with all the variations needed for a website, including a favicon.
Kelsie customized our pre-made collages in Figma with her vivid portrait photography. This made the Indie Studio template look very unique and hers.
She has a passion for bold color schemes in her work and this translated into a website. The colors are a bit muted but very light and vibrant at the same time, they work together really well.
This is a great example of how you can customize a Squarespace Template pre-made for your industry, making it truly your own, without changing much in the template itself. We love Kelsie’s result very much.
Dantus & Co., Wedding Planner
Dantus & Co. Events serves couples planning their weddings in Maryland, Northern Virginia and Washington, D.C. We worked on their website redesign in 2020.
Dantus & Co. provides wedding planning support and it is important that the company's website is easy to navigate, user-friendly, clearly reflects its purpose and values. Moreover, we needed a website that reflected the brand and spoke to the firm’s ideal customer.
We also ensured that the copy on Dantus & Co. Events website paired well with the imagery and design.
The starting point and the overall inspiration for this website was our Squarespace template Hustle&Heart. But in the end it turned out to be a totally custom project. Take a closer look and read the client’s review here.
Country Club Frenchies, elite dog breeder
Country Club Frenchies is an elite French bulldog breeder based in Atlanta, GA. Olga Lazareva, the founder of CCF, came to us with a request to create her first Squarespace website, new brand, and help her with copywriting for the website.
Olga offers top-notch and luxe service for people who care deeply about their pets. Country Club Frenchies takes special pride in breeding the prettiest and healthiest dogs.
At the end of 2021, we started the work on the custom Squarespace website for Country Club Frenchies.
Designwise, we wanted to create the atmosphere of a family-based business whose owners care for their dogs deeply. The website gives the air of a loving pet-friendly home. This mood was achieved through setting up a soft warm color palette, adding frames to pictures, and designing custom graphic elements.
We have made lots of space for images and galleries to show dog photos, professionally taken by brand-photographer Katya Vilchyk.
When putting together website content, we aimed for an appealing copy. To learn the inner workings of the business we interviewed the owner and sent her a few rounds of clarifying questions afterward.
We used elements of the Internet slang DoggoLingo to establish a connection with dog parents by speaking the same language as they do between themselves. Slang adds some fun and liveliness to the website, as it shows that there are real people behind the website and business.
At the same time, we offered clear and understandable instructions on how to reserve and adopt a puppy, described the shipping procedure, and did our best to reply to potential prospects’ questions. Clarity of the copy was our foremost priority since the selling process is more difficult than buying things on Amazon in one click.
As a result, we created a website that immediately started generating leads and selling the puppies from the next available litter. A dog-breeding type of business generally relies heavily on leads as you cannot buy a puppy immediately – they are not always on sale. There are in-between litters periods and waiting lists. It is important to build the lists and communicate effectively with your prospects. Creating a fully-functioning marketing funnel guarantees sales once the puppies are delivered. We are glad that the website proved to be profitable at once.
Laura Enzor, a life coach
Custom website by Nancy Siegel
This is a website created by our fellow web designer Nancy Siegel. Nancy has created a beautiful feminine Squarespace website for her client Laura Enzor who is a life coach. Laura didn’t have a website when she contacted Nancy as she was only starting out her coaching business. Together they created a brand and a website that Laura feels represents her and speaks to her ideal clients.
Nancy did a great job encorporating the feaures needed for a coaching business, for example it is easy to make appointments as well as buy packages. She has also created opt-in pdfs in form of freebies to build a solid email list. Nancy has also designed Instagram templates for her client.
It is our pleasure to mention that Nancy at one point was a listener of our Squarespace Mastery course.
Marjolein Kok, financial coach
Template: Lora
Marjolein is a financial coach that helps young women take charge of their finances. She uses our Squarespace template Lora, which is a sound choice for digital consultancies like hers.
Marjolein makes maximum use of split sections layout to present herself and her business. She changes Lora’s signature deep yellow to a softer paler tone and adds many bright and light-colored photographs that suit the overall palette of the website. The lemony colors feel fresh and energizing. She stylizes images of her blog and her Instagram feed in the same colors and fonts as her website, which gives her business an overall neat, put-together look.
We like the way she uses her photos very much. She took her own photos, which gives her website a very intimate, personalized look. After visiting the website, it feels like you’ve met Marjolein more in person, rather than digitally.
Read our interview with Marjolein about her website launch.
Briana Jenkins, yoga teacher
Template: Boho Social
Briana Jenkins is a certified Mental Health Peer Specialist and a yoga teacher. For her website, she chooses our template Boho Social, and God, she makes the most out of it.
From the website's original color palette she decides to concentrate on deep yellow, taupe, and white. She throws the green into the equation by adding photos of herself in lush vegetation. She also uses photos of the greenery for some sections’ backgrounds, instead of using a color background. Those photos really compliment the design and vice versa.
As always, a photo session does the job to make a website look really good. We advise you to take Briana’s example and treat yourself to a photoshoot. Your photos will be in tune with each other, as they will be in the same style, with a thought-through concept, and can be easily edited to look the same way.
While looking at Briana’s website and did you notice the little illustrations around? Four angled stars and dashed circles look like magic effects. We explain how to edit your photos to have illustrations on them in the design tool Figma in our tutorials for the Boho Social template.
Jolene Barker, photographer
Template: Hustle&Heart
Jolene Barker is a lifestyle and wedding photographer based in Canada. Her website is our Hustle&Heart Squarespace template put to work.
Jolene makes good use of overlay images and collages, which are truly the heart of this template. Her website is full of attention-grabbing pictures on every page, which gives her the opportunity to showcase her work to potential customers.
Muted but deep color palette gives the website a high-end professional look. White and light pink with a beige tint remind us of the solemnity of a wedding ceremony.
Fox+Fleur, PR and digital marketing agency
Template: Rosée
Fox+Fleur is a Melbourne collective of PR, marketing, branding, and design pros with creative prowess. Their number 1 objective is to ensure their clients’ brand’s voices are heard above the noise.
Fox+Fleur had already had a Squarespace 7.0 website but wanted to redesign it. For their website refurbishment, they went with our premium Squarespace template Rosée that we have in our shop in both Squarespace 7.0 and 7.1 versions.
Fox+Fleur did a fine job of customizing the Rosée template for their business needs. They leveraged the layouts of the original template filling sections with their content – copy, and photography. Alternating stack images design that is a hallmark of the Rosée template works well for representing the agency’s services and highlighting the expertise.
The website itself is generally quite neutral in terms of colors – white&gray – but it has numerous accents in different shades of pink, culminating in a bubblegum pink footer at the end of the page.
Templates original font pair Playfair display and Futura PT suited Fow+Fleur’s brand.
This soft and modern design with a little bit of edge is definitely attractive to their potential clients and target audience.
Katya Vilchyk, brand photographer
Katya Vilchyk is an Atlanta-based photographer and brand strategist. She helps women feel confident when they show up and grow a business they love.
We met Katya when she was transitioning from family to branding photography (she currently does both!). She pivoted her business during the pandemic and was getting ready to add courses, workshops, and coaching to her business.
For her new Squarespace website, Katya chose our Indie Studio template. We reworked the template to fit her new branding.
We kept the original monochromatic look of the template for a multi-layer effect, added swooshes of paint for background graphics, and created image collages using Katya’s brand photos.
The result is a peach and feminine website that shows Katya’s vibe - warm, friendly, and easy-going. Take a closer look.
After the Engagement, Wedding Planning Business
Courtney Tibbets of After the Engagement came to us with a special request. She had an existing Squarespace website that was actively bringing her leads. Her copy was effective but she wanted the design to be more polished and sleek. She also wasn’t sure if she wanted to switch templates.
Courtney runs a successful wedding planning business (100+ positive reviews on WeddingWire and 450+ weddings under her belt). Her copywriting makes you read every last letter on the website - it’s like a dance party! Her website is bursting with personality due to clever words and engaging imagery.
We wanted to give her website a facelift without disturbing her business as the website is actively booking clients.
Our solution was to gently polish the design while keeping all copywriting and images in place. Courtney wanted to slightly update the logo and the look and feel of the website while keeping the vibe.
We used her existing brand colors and tweaked fonts. For the main headline font, we chose Losta Masta – a playful serif font with a slightly retro feel. For the paragraph font, we chose Josefin Sans - a free Google font with geometric and vintage feeling. We also created a wordmark logo using the fonts.
As copywriting takes the central stage on the After the Engagement website, our job was to make the text more readable and more easily digestible. So we re-worked some of the pages’ sections to break down huge amounts of text into several parts.
We also added wiggled line elements to the branding and used it throughout the website to spice up the layouts. Take a closer look.
The best part – we did all of the changes totally behind the scenes without messing with the website’s regular work!
Harmony Baby Concierge, Childcare Agency
Template: Boho Social
Harmony Baby Concierge is a childcare agency that specializes in giving care to newborn babies and comfort to their families. Their goal is to leave parents feeling confident about their parenting skills, with balance and harmony for the whole family.
For their website, Harmony Baby Concierge restyled our Squarespace template Boho Social to fit their business needs.
The website’s color palette is very comforting and relaxing. To achieve the warm and approachable feel HBC used greyish beige, brown, and orange. These colors project confidence but also friendliness and reassurance much needed by the new parents. The website feels like a warm hug and a pat on the back.
The lightweight and breezy grid of the template gives the website a professional vibe.
HBC customized lovely floral sketches for CTAs and decorative elements that suit their business so well.
To make the website really stand out, HBC leveraged the template’s overlap images that take the first screen of several pages. They added high-quality pictures of caregivers with babies alongside comforting headlines.
Special attention goes to the ‘Our Team’ page which is done the best possible way. Every caregiver on the team has her own picture, name, and professional qualifications listed, to foster trust and connect with families on an emotional level.
Sugr Salt, handmade skincare shop
Template: Pink&Navy
Sugr Salt is a handmade skincare brand from Florida. For their new website, they chose our Squarespace Template Pink&Navy.
Pink&Navy template works great for any e-commerce business and this skincare shop is a great example of template’s customization. Sugr Salt uploaded their photos and products to the shop without the need to change the design. The result is a clean and minimal website that represents their business well and helps them grow their sales.
The homepage gallery pictures are stunning representations of beautiful and healthy skin.
The Pink Ink, Digital Planners Business
Template: Lemongrass
The Pink Ink helps clients create digital planners to simplify their lives and scale their businesses. It is also on a mission to support creatives with solution-based digital planning products.
The Pink Ink website is a great example of a Premium Squarespace Template customization. In this case, it is our template Lemongrass. This Squarespace template works great for coaches, course creators, podcasters & bloggers. We are glad that The Pink Ink’s founder Shay chose the template that suits her business so well.
The Pink Ink’s business is very versatile. Shay needed her website to host her courses, webinars, freebies, shop, blog, and more. Shay ended up using almost all the Lemongrass pre-made pages and leveraged its numerous layouts.
Shay went along with the general direction of the original color scheme of the template. In Lemongrass, we use light pink/peach and turquoise accents. Shay changed the hues, where she needed, and the template really started looking like her own. We bet it made the customization process so much easier.
For the split sections and other imagery, she chose beautiful pastel watercolors, delicate flowers, stationery, and workstations.
Studio Carly, Designer
Template: Lora
Carly is the owner and solo designer at Studio Carly in Melbourne, Australia. She created her studio in April 2020 to support other small businesses. She wants to help them look their best.
For her professional website, Carly went with Squarespace and our template Lora. This is a very trendy and modern template, the vibe Carly was looking for.
Dynamic split layouts and geometric shapes of the template give the possibility to break away from the Squarespace default design. Carly leveraged the power of the split sections on her website. To make them really stand out she loaded the sections with personal video and photo content. She also added a textured gradient with a moving ripple-like effect, that created a modern and technology-driven atmosphere.
Carly uses many bold color accents, which seems risky at first. But she knows how to work them because she professionally works with visuals and web design. The result – authentic, edgy, and fresh website – like nothing else.
Carly used all the features template could give and added playful elements like arch crops to make her design truly unique. She also created Instagram highlights with the same colors and typography she has on her website, which is great for the visual cohesion of her brand.
Fetch & Fab Dog Co., Dog Lifestyle Brand
Template: Hustle&Heart
Geraldine and Nicole are two friends, who started a business together when their careers in events and sports took a major pivot in 2020 as a result of COVID-19. When they found themselves with more time to create things they loved, they started a business they had been dreaming about for a long time. Making things dogs love makes their days more fulfilling.
For their website, the two Canadian friends started with Squarespace and our template Hustle&Heart. The website had to host their shop of homemade dog goods, describe their services, and be home to their blog. The template they choose fulfills all these needs.
Geraldine and Nicole leveraged the image space of the template. They put lots of dogs on display making the pups the true stars of the show. This canine focus makes the website very sweet and friendly.
The neutral color scheme plays along with the nonchalant atmosphere of the website. The tones are soft and mild. Geraldine and Nicole swapped the greenery background images of the template for an abstract design that supports the general amiable mood.
Gabby Athletics, Sports Trainer
Template: Lemongrass
Gabrielle is passionate about her clients’ physical and spiritual well-being. She teaches how to build stronger bodies from the inside out with exercise and natural remedies.
Gabrielle has chosen our template Lemongrass for her website Gabbiathletics, because it suits her needs. For example, she has a podcast, and our template already has a page that is built specifically to fit the needs of podcast creators.
As Gabbie works in the sports industry, she added a lot of great portraits of herself in sportswear, as well as photos of her clients. These are not photoshopped pictures of sports models, these are photos of the real-life women that use Gabrielle’s services. The pictures depict true bodies and proclaim self-love. They make this website very authentic.
Summer Alvarez, Makeup Artist
Template: Boho Social
Summer Alvarez runs the skincare and makeup business in Arizona and teaches women how to find success in business and on social media.
The Squarespace website template of her choice is Boho Social from our shop. You may not recognize it at first glance because Summer drastically changed the color palette to suit her brand. It is now mostly pink, white, and grey with just a touch of aquamarine blue. Looks very vibrant and girly!
On the second look, you will totally see the layouts and graphic elements of the Boho Social.
Summer didn’t change the structure of the pages that much, she just filled the website with her copy and images. And this is the best way to customize a Squarespace template because everything is already thought through by a Squarespace designer for you.
Summer has definitely watched Boho Social template tutorials and maybe even the Squarespace Mastery course. She learned how to customize graphic elements on her photos and refreshed them with diamond and other geometrical shapes.
We like how Summer leverages the rubrication of the blog by swapping the photos. It makes her blog very personal without that much effort.
This is a great example of a Squarespace website for a makeup artist and skin care professional.
Racquel González, Meditation Coach
Template: Lemongrass
The Soul Sage Collective founder Racquel González is based in Santo Domingo, Dominican Republic. She is a meditation coach and modern mystic who helps others reach their potential and reconnect with themselves through spiritual practices. She teaches her clients awareness through energy healing, tarot reading, and mediation practices.
To connect with her target audience Racquel needed a website. She chose to build it with Squarespace and our premium template Lemongrass. Lemongrass is a versatile Squarespace 7.1 template for coaches, course creators, podcasters & bloggers. Racquel is on a coaching mission and she has a Soul Training online course, so our template had suitable pages and essential layouts for her business.
Racquell skillfully filled the Lemongrass pages with her content. She wrote a precise amount of copy to fit the pages and used many layouts.
She filled the website with topic-related images: crystals, tarot cards, breathwork, essential oils, yoga poses, singing bowls, incense, as well as beautiful portraits of herself. The images work great as part of alternating split sections, especially when she lists her services.
The website enchants with its color pallet: different hues of lavender and violet calm the eyes, while the white gives lots of room for air. Racquel also added several gradient patterns, for example, the background of the footer.
She has recolored the graphic elements for her collages into lavender to fit the website’s color palette. And swapped template’s icons to little stars to match the website’s magical mood.
Jen Meeks, Enneagram Coach
Jen Meeks of Pursuing Conscious Living is a certified Enneagram Coach – she helps individuals and corporate teams reach new heights by facilitating personal growth.
“To my surprise and delight, over the last couple of years, Pursuing Conscious Living has grown into an official business. I’m living with even more intention and purpose by working with others as a coach, speaker, and facilitator”, says Jen.
It was time for her work to be reflected officially online, so she decided to re-design her website.
Jen chose our Rosée template as a base for her custom website. The template features feminine visuals and a monochromatic, calm palette. We reworked the template to fit Jen Meeks’ branding and helped her with the copywriting strategy. We kept her existing branding but added swooshes of gold paint and more shades of her core brand colors to the palette. With gorgeous photos from Katya Vilchyk Photography, the project came to life.
Comment which website did you like the most in the section below
We have linked all the Squarespace templates in this article in case you want to check them out. Each template has a demo version to walk around and have a full experience of using the website. We’ll be glad to see you in our shop, or in our inbox requesting the custom websites.
If you want to DIY your Squarespace website but you are lacking design and Squarespace skills, we have a web design course for you. Squarespace Mastery is a Web Design 101 class that teaches how to design a website from scratch using an easy-to-implement template system & creative process (no extra tech skills required)!
