Calm and Confident Squarespace Website for HR Service
A Squarespace website built and a business launched in a matter of hours
Our client Chiefly provides expert coaching and сhief of staff services for high-achieving chiefs of staff and leaders. Its founder Poppy Johnson is an ex-chief of staff herself and an ex-McKinsey consultant with nearly two decades of experience.
Poppy decided to use Squarespace to build her business website and bought the Launch Day Squarespace Template from our shop. Later she booked a VIP day with our Head Designer Olga to help her customize the template. This portfolio case is an example of what can be achieved in a day in terms of template customization with copy, images, and vision prepared beforehand. This website was built on a videocall with screen sharing in a matter of hours and Poppy could formally launch her business.
Poppy wanted to have calm and confident branding, that is why she had water visuals in mind. The flowing river water opens up the homepage of the website. All shades of green and full-width image banners with matcha add up to the brand vision. Lifestyle and office imagery keep the focus on the website topic – HR services.
Alternating image block sections organize the information neatly, while multiple accordion drop-downs to display service details prevent information overload.
The website boasts smart use of microcopy and CTAs like "Quick call" and "Let's discuss". To lead the customer's journey the website has multiple entry points to book a call.
Scroll through the home page:
