Steady Squarespace Website for a Coach and Retreat Facilitator
Edward Pike
Edward Pike is a body-focused coach, mentor, and retreat facilitator working with gay men over 40. Based in Crete, he offers 1:1 mentoring, one-off clarity sessions, and retreats run with his husband Rob under Find Your Magic Retreats. His website was built on our Squarespace Template Identity, customized for a practice built around retreats and one-to-one work.
Identity ships with a confident three-colour palette: warm cream, flat black, and a rich mustard gold. Edward keeps the cream and the gold almost exactly as they are, and swaps the black for a deep midnight navy.
That one substitution changes the register of the whole site. Black reads as sharp and fashion-adjacent, which suits the template’s original audience of online business owners. Navy reads as calm and settled, which is closer to what a man in his fifties quietly wondering whether this is it needs to feel when he lands on the page. The gold carries over untouched and does the same job in both: warmth, punctuation, a bit of lift.
One of Identity’s most recognisable moments is the hero treatment on its interior pages, where a white text box sits over a split image, with a handwritten script line floating alongside it. Edward uses that structure on both the About page and the Work With Me page.
The handwritten accent is a thread that runs through the whole site, from the logo to the tagline under the homepage headline. It softens the heavy condensed display font the template leans on, which matters on a site about slowing down.
Identity’s homepage includes a three-card grid with photos and solid label bars, built for a business owner to point visitors toward a course, a podcast, and a services page. Edward uses that grid for his three ways of working: 1:1 Mentoring, Retreats, and Clarity Sessions, each with a photo and a single line explaining who it suits.
The same three options reappear as outlined buttons in a navy band at the top of the Work With Me page, then expand into full alternating image and text rows further down. It’s a clean use of the template’s structure for a practice with exactly three entry points.
Edward’s site uses documentary photography from actual retreats. Men mid-conversation on a wooden floor, a group hugging, someone with their arms up and eyes closed, Edward talking with his hands. Nobody is posing. For a coach whose whole pitch is that his clients can stop performing, that choice is doing more persuasive work than any line of copy on the page. The images are also what makes the site immediately legible: a visitor knows within two seconds who this is for.
