Credible Squarespace Website for Community Solar Project
A bright, trustworthy site for a community solar project under construction
Sisters Community Solar is New Orleans' first community solar project, a 20-acre solar farm under construction in New Orleans East. Entergy New Orleans residential customers can subscribe to a share of it and save 10 to 20 percent on their monthly bill, without installing anything on their own roof and without paying anything to join.
The project exists because of years of organizing. Together New Orleans, a coalition of congregations, unions, and neighborhood associations, spent years campaigning to change the city's community solar rules after the original 2018 program proved unworkable. The City Council adopted new rules in 2023. The farm is being built on land owned by the Sisters of the Holy Family, an African American congregation with a 184-year history of service in the city.
That context shaped the whole site. This is not a utility marketing a product. It's a community coalition asking New Orleanians to join a priority list ahead of the farm coming online in early 2027.
Answering the Obvious Questions First
The homepage puts the three things people want to know straight right after the hero section: no cost to join, no panels on your roof, renters and homeowners welcome. Directly beneath sits what is being built, where, and when the savings start. The blocks are small, and the copy is short to be scannable. Users can find all the important information very fast.
A three-step "How to get started" sequence follows, with real dates attached, and a "Who can participate?" checklist confirms eligibility in four short lines. A visitor knows whether this applies to them within one scroll.
The nicest touch is the Live page, which streams a webcam feed of the construction site. Anyone thinking about signing up can watch the farm going up. It's a simple idea, and it makes the project tangible in a way a rendering never would.
A Palette That Holds Both Warmth and Credibility
The palette is built on deep navy and a bright, warm gold, with cream and soft periwinkle in the section backgrounds. Curved dividers separate sections instead of hard edges, and a handwritten script marks the smaller headings.
The combination is doing something specific. Navy and gold read as institutional and financially serious, which matters when you're asking about someone's utility bill. The curves, the script, and the illustrated sun and envelope icons keep it from feeling like a bank. It lands as civic rather than corporate, which is exactly what a project built by a community coalition should feel like.
Photography reinforces that. Alongside the aerial shots of the solar array sit pictures of people at council meetings with their hands raised, of the Sisters themselves, and of workers on site. The organizing story is visible in the imagery, not just described in the copy.
The FAQ Doing the Real Work
More than thirty questions are grouped into five sections: what community solar is, who can participate, how the priority list and enrollment work, how savings and credits appear on a bill, and how low-income households are prioritized. Anchor pills at the top let people jump straight to their own category rather than scrolling past everything that doesn't apply to them.
The Outcome
What the coalition has is a site that carries a complicated ask and makes it feel simple. The visual system signals both warmth and seriousness. The structure moves a visitor from curiosity to eligibility to sign-up without a dead end. And the depth underneath, the FAQ, the partner credits, the live construction feed, is there for the people who need convincing before they'll sign up.
Scroll through the home page:
