Elegant Squarespace and Thinkific Websites for a Business Strategist
Designing a timeless online presence for Jeanne Grabowski’s coaching brand – feminine, refined, and purpose-driven
Business strategist and coach Jeanne Grabowski came to us with a request to build a Squarespace website for The Founders Place project and to redesign her Thinkific website where she hosts courses.
The first round of concepts was very different from the final results – they had a lot of splashes of color. See it for yourself in this blog post where we showcase the website design concepts we loved but never got the chance to implement – it's a number seven – Bold Squarespace Website for a Business Consultant. At some point, we even explored a bento-styled website concept. Eventually, together with Jeanne we decided to tune everything down and went with a refined and elegant design that has lots of white space combined with greyish beige and luxurious golden tones.
Building the layouts we used many full-width image sections and alternating image blocks to create rhythm and prevent monotony. Since the website is centered around the personal brand the majority of images depict Jeanne – smiling, relaxed, approachable. These photos help build trust and humanize the brand.
Jeanne asked us to build a whole page for the testimonials – because she has so many. The Success Stories page showcases her previous client work and enhances the brand's storytelling.
To add the modern vibe we use subtle animations on some images and scrolling text bars.
Elegant cursive accents – for example, Jeanne's last name in the text logo – bring a luxurious, high-end feel.
All in all, Jeanne's Squarespace and Thinkific websites align with her coaching/mentorship brand aimed at female entrepreneurs.
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