Competitive Squarespace Website for a Wi-Fi AdTech Company
Wiconnect
Wiconnect helps businesses show their ads to customers on phones or tablets in exchange for free Wi-Fi in the airports. Since Wiconnect is a B2B, their site follows a modern corporate aesthetic that balances high-tech authority with human-centric accessibility. The website is built using the Fidelity Squarespace template from our shop.
The color strategy is anchored in different blues, which is psychological shorthand for trust, stability, and intelligence in the tech sector. Navy is used for the footer and main headers, providing a "grounded" and authoritative feel. On the other hand, Call-to-Action (CTA) buttons and key links are electric blue. This creates a clear "action path" for the user. The light grey background reduces eye strain compared to traditional white.
To reinforce the value proposition, Wiconnect adds a human touch to photos. Despite being a technical "AdTech" company, the imagery features people interacting with devices in real-world settings (airports, cafes, malls).
The use of device mockups to show actual ads on phones makes the abstract concept of "captive portal advertising" tangible for their customers.
The website layout has many card-based components. Products and team members are housed in rounded cards. This creates a neat, organized container system that works well for mobile responsiveness.
The "Wi-Fi Advertising vs. Location-Based Advertising" comparison table is a great way to visualise the competitive advantage. It uses a clean grid with high contrast to make data immediately digestible.
Instead of just listing stats, Wiconnect visualizes its data using large, bold icons and high-contrast comparison modules. This is effective because B2B buyers often skim — these modules allow them to "get the point" in 3 seconds.
