Bold and Minimalist Squarespace Website for a Creative Agency
Design and Customize
Design and Customize is a creative agency and manufacturing studio that specializes in branding, custom packaging, and high-end animation. Launched in 2020 with teams in San Francisco and Brooklyn, they’ve carved out a niche as a "marketing-first" agency. They handle everything from high-end animation to custom packaging in-house.
The website’s layout is largely taken from our Launch Day Squarespace template. The site is built for scalability and clear navigation across diverse service offerings.
When it comes to showcasing their offerings, the Design and Customize team uses large, rounded-corner blocks to categorize services, making complex pricing structures digestible.
They also present their stats in a dedicated high-impact section that showcases "Real Results" (e.g., "4K+ Clients Served," "10M+ Bags Made") to provide immediate social proof.
Sections like "Find Your Animation Style" use minimal, clean UI elements to engage the user and personalize the sales funnel.
The color palette is bold, but corporate at the same time. The color strategy here is to use high-contrast tones to communicate efficiency. A dark, professional navy blue serves as a solid foundation for the headers and hero sections, establishing a sense of corporate reliability. Electric Cyan is used strategically for primary call-to-action buttons, navigation links, and service headers to guide the user’s eye. The use of bright white and light grey backgrounds keeps the complex, colorful product images from feeling cluttered.
The imagery is filled with neon greens, purples, and pinks. It acts as a secondary palette, showcasing the studio’s capability for unconventional design.
The typography is designed for clarity and authority, reflecting the studio's ambition to take the role of an industry leader in packaging and animation. The headers use wide, geometric sans-serif fonts in all-caps to create a bold, modern, and architectural feel. A mid-weight, highly legible sans-serif is used for pricing tiers, product descriptions, and technical specifications, ensuring that data is easy to process at a glance.
