Soft and Delicate Squarespace Website for a Community
Fascinating Womanhood
Fascinating Womanhood is a brand / movement dedicated to helping women rediscover and live out what they call "true femininity." It was founded by Helen B. Andelin in the 1960s through her book “Fascinating Womanhood,” born out of her personal desire for deeper love and connection in marriage. Today, it’s run by her daughter, Dixie Andelin Forsyth, who continues the legacy. She updates teachings, writes new editions, leads masterclasses, and offers coaching.
To build their website, they chose our new Squarespace Template Here&Now.
In order to fit their brand, the Fascinating Womanhood team switched the color palette to a warm and feminine one – soft blush tones paired with neutral beige and pops of deeper pink create a welcoming, elegant atmosphere.
Romantic typography complements the website’s colors – a mix of graceful serif headlines and clean sans-serif body text creates a timeless yet modern balance.
The Fascinating Womanhood team really leveraged the template’s layouts. The split hero sections, consisting of large imagery paired with a clear call-to-action button, capture attention right away.
The service highlights section on the homepage suits their brand well. The offerings are presented in easy-to-scan cards with subtle floral illustrations for a delicate, refined touch. More floral accents around the website, like hand-drawn botanical illustrations, soften the layout and reinforce the feminine theme.
Since Fascinating Womanhood has decades of history, the team added numerous dedicated sections for the brand’s history and mission to add depth and authenticity.
Visual storytelling is the key to this website – lifestyle photography showcases real women, reinforcing the brand’s focus on empowerment and connection.
With its clear community focus, the brand had to include testimonials and stories from women worldwide to create trust and relatability.
