Cheerful Squarespace Website for a Digital Planner Designer
Digital Planner Design
This website promotes Digital Planner Design Mastery, a structured online program that teaches students how to design digital planners using Affinity Publisher. At the same time, the website functions as a full sales page: presenting the course, showcasing student results, highlighting what's included, and offering previews of the design process. It was created based on our Terranova Sales page template, and you can see what this template is capable of in practice.
Functioning as a full sales funnel, this page is intentionally long – it contains 26 sections. It is designed to guide the user from awareness to purchase without leaving the page. For these kinds of pages, it is very important to prevent overload as well as ensure scannability. For example, vector icons are used sparingly and paired with short text, preventing clutter but ensuring scannability.
The mix and match of different sections increases the conversion rate of the sales page. Testimonial sections, course curriculum, carefully listed pain points, visual representations, guarantees, and CTAs all play a role in adding reasons to buy the course.
The course website has a bright and friendly aesthetic that helps connect with its target audience – creative entrepreneurs, stationery lovers, Etsy sellers, and digital product creators.
The color palette blends soft neutrals with warm pinks and marigold accents, giving everything an approachable feel and building a cheerful mood. Casual brush-shape accents behind images/headers mimic hand-drawn design elements relevant to digital planners, which is a perfect niche alignment.
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