Classic and Tasteful Squarespace Website for a Relationship Therapy Group
Creating an online space that feels welcoming, personal, and quietly luxurious
Verity + Solace is a therapy group led by Dr. Lori Husband. Based in Nashville, Tennessee, their therapists are licensed in various states, including New York, Texas, and Tennessee, as well as over 40 states participating in the Psypact agreement. Dr. Lori decided to work with our studio to design a custom website on Squarespace.
When designing this website, we aimed to position the brand as boutique and expert-led, not generic or clinical. We introduced a warm and grounded color palette that brings depth and intimacy to the brand's offer. Rich clay tones, soft cream backgrounds, and warm neutrals create a cozy, personal atmosphere – ideal for clients seeking clarity, confidence, and connection in a non-clinical, emotionally safe setting. The deeper rust red and warm tan tones lend a feeling of earthiness and emotional resonance, while still feeling elevated.
Decorative elements like circular VS logos and handwritten signatures add refinement without disruption.
The website uses two types of photos: professionally taken portraits of Dr. Lori Husband to create a direct connection with clients and a collection of curated stock photographs to evoke a sense of emotional safety.
Emotionally resonant headlines reinforce the brand’s message of healing, clarity, and transformation. The Homepage has a Services section that provides clear service pathways to give visitors quick clarity on whether the practice is a good fit for them.
The marketing strategy and the sales funnel are all set up – there are a couple of freebies (a breakup guide and a dating survival guide), subtle CTAs that direct towards booking sessions without being too pushy, and an Acuity scheduling tool for easy online booking.
Scroll through the home page:
