Upbeat Squarespace Website for a Squarespace Web Designer
Kelly May Creative
Kelly May is a Squarespace web designer who builds websites for online coaches and entrepreneurs. She aims to finish projects fast and get the websites up and running practically in no time. Kelly explains her step-by-step design process in an organized four-column section right on the homepage showing her professionalism.
Being an advocate of the platform Kelly also uses Squarespace and our Perfectionist Squarespace Template for her website.
Kelly’s copy is conversational – her language is casual and witty. To build trust and reliability she shares personal anecdotes and mistakes. Kelly further reinforces this tone of voice with the design choices adding some scrapbook-like charm to her web pages with crossing words out, underlining some others, and drawing arrows. The website looks even more dynamic because of the alternating sections and scrolling text blocks.
The bold and playful color palette is partly saved from the original template – it has a lively mix of pastel blocks (lavender, lemon, peach) with black and white elements, giving it a fresh confident personality.
The brand looks trustworthy due to multiple photos of Kelly as personal imagery enhances relatability. Numerous testimonials and screenshots of portfolio projects help further build connections with potential clients.
A freebie page is short and sweet – just one section advertising access to Kelly’s free class.
