Grounded Squarespace Website for a Holistic Psychotherapist
Ashley K. Whelan, LPCC
Ashley K. Whelan is a licensed holistic psychotherapist based in Carmel, California, specializing in EMDR, somatic therapy, and psychedelic-assisted healing. She built her website using our Squarespace Template Here&Now, and the result is a beautifully grounded online presence that speaks directly to the women she serves.
Ashley went with the template's original color palette, and it is doing a lot of quiet work. The warm terracotta and dusty sage tones feel immediately earthy and safe — not clinical, not corporate. The rich brown-orange used for full-width section backgrounds and footer creates a sense of warmth and rootedness that perfectly mirrors the somatic, body-first philosophy behind her practice.
The headline on Ashley's Home page — "Therapy for the woman who's exhausted from being everything to everyone — except herself" — is the kind of opening line that makes a visitor stop scrolling. It speaks to a feeling before naming a service, and that order of operations is intentional and effective.
The supporting copy throughout the site follows the same logic: empathetic first, clinical never.
Ashley's website blends personal photos of herself with carefully selected stock images. Her own photos — warm, outdoors, natural light — appear on the Home page and About page, immediately establishing who she is before a visitor reads a word. The stock images are reserved for the Services page, where each service gets its own visual: a woman with headphones for the music-based protocols, a person in a self-soothing posture for somatic therapy, and someone resting with an eye mask for ketamine-assisted therapy.
The stock selections feel deliberate rather than generic. They depict embodied states — stillness, sensation, rest — rather than the clichéd candles-and-zen-stones imagery common in the wellness space.
The terracotta footer repeats the warmth of the homepage's mid-section and closes the page with clarity: address, phone, email, license number, and a brief legal note. The Psychology Today badge appears closer to the footer— a smart trust signal placed where visitors can actually see it.
