Squarespace Sales Page For a Financial Coach: Case Study

 

How we created a long-form sales page (over 20 sections!) for a financial course launch in just two days!

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Kristen Recupero of Financial Fitness Coaching is a financial coach & consultant who specializes in helping small business owners and entrepreneurs with both their business and personal financial life. Kristen asked us to create a sales page for her Path to Profitability course launch back in November 2020. 

We used our Terranova Sales Page Template for this launch and Kristen used our express Sales Page in a Day service (Now you can book an equivalent of this service – Website Tweaks Session). 

We had a lot of fun working on this project, adjusting all template graphics to fit the brand, breaking down all long-form copy into engaging sections, and adjusting the template so that it flows naturally and convinces the reader to invest in a course.

Kristen had an awesome launch and was happy she hired us for the job. Here’s what she says about the experience:

 

I hired Applet Studio to create a sales page for me for a new course I have.  I sat down and tried to do a sales page for hours, and I just got frustrated and it looked like an amateur did it - which I am!  Listen, I'm a financial coach, not an artist or web designer and the page I could design wasn't doing my course justice.  I knew I had a fantastic course I've spent months on creating and tweaking, but the way I was showcasing it, it wasn't converting.  I reached out to a few designers, but I was overly impressed with Olga and her team.  

They responded quickly to my inquiry, within 24 hours or so, were thorough in an email, and offered a free consultation within days to talk about the scope of the project.  Hands down, this was one of the best decisions of my year.  Olga made this process so incredibly smooth and easy, I couldn't have asked for more. She took all my graphics, photos, copy, and raw materials and made it into something incredibly beautiful.  The communication was flawless, quick and she even made this happen on such short notice. I can't thank Olga enough for her professionalism, creativity and general ease to work with. A launch is stressful enough and this took so much off my plate.  Thank you, I love the page and I can't wait to work on future projects together!

 
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What to expect from a project like this


Step 1

Reach out to us via the Contact form and schedule your Zoom consultation where we will go over the details of your launch and discuss your specific needs


Step 2

Submit your text content and photos


Step 3

Within a few days, you’ll receive a design prototype with a few sections of the page showcasing how we will adjust it for your unique branding needs. Submit your feedback!


Step 4

Receive the full prototype of your sales page in Figma! Submit your feedback so we can make final adjustments.


Step 5

Final step - we transfer the page to your Squarespace website exactly as is, pixel-perfect!


Step 6

We can help you set up all marketing and business automation necessary to facilitate your launch.


Step 7

Sit back and see the sales rolling in!


Would you like us to take the stress out of your upcoming launch? Let us handle your sales page design!

 

I can't thank Olga enough for her professionalism, creativity and general ease to work with. – Kristen Recupero

 
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What we typically need to get started with a sales page service:

  • Sales page copy in a Google Doc - you can write your sales page copy in less than a day using an amazing high-converting framework from Amanda Genther - Sales Page in a Day! We can’t recommend this product enough! 

  • Your pictures and graphics: Take screenshots and videos of your course area yourself or let us handle this for you

  • Your branding preferences: Should we adjust your current brand for the sales page design or would you like something completely different?

Would you like us to take the stress out of your upcoming launch? Let us handle your sales page design! Reach out to us via Contact or send us a DM on Instagram!


*The post contains affiliate links - if you choose to buy a product we are recommending, we are going to receive a small commission at no extra cost to you. And that is a total win-win as we would recommend it anyway!

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Olga Kolgusheva

Olga is a web designer & copywriter with a passion for clean editorial type, irregular grids, and monochromatic looks.

https://applet.studio
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