Reassuring Squarespace Website for a Childcare Service
Harmony Baby Concierge
Harmony Baby Concierge is a childcare agency that specializes in giving care to newborn babies and comfort to their families. Their goal is to leave parents feeling confident about their parenting skills, with balance and harmony for the whole family.
For their website, Harmony Baby Concierge restyled our Squarespace template Boho Social to fit their business needs.
The website’s color palette is very comforting and relaxing. To achieve the warm and approachable feel HBC used greyish beige, brown, and orange. These colors project confidence but also friendliness and reassurance much needed by the new parents. The website feels like a warm hug and a pat on the back.
The lightweight and breezy grid of the template gives the website a professional vibe.
HBC customized lovely floral sketches for CTAs and decorative elements that suit their business so well.
To make the website really stand out, HBC leveraged the template’s overlap images that take the first screen of several pages. They added high-quality pictures of caregivers with babies alongside comforting headlines.
Special attention goes to the ‘Our Team’ page which is done the best possible way. Every caregiver on the team has her own picture, name, and professional qualifications listed, to foster trust and connect with families on an emotional level.
Want to see more baby-related website designs? Here is a fun, quirky feminine Squarespace website for Kismet Doula from our portfolio.
