Amiable Squarespace Website for a Doggy Lifestyle Brand
Fetch & Fab Dog Co.
Geraldine and Nicole are two friends, who started a business together when their careers in events and sports took a major pivot in 2020 as a result of COVID-19. When they found themselves with more time to create things they loved, they started a business they had been dreaming about for a long time. Making things dogs love makes their days more fulfilling.
For their website, the two Canadian friends started with Squarespace and our template Hustle&Heart. The website had to host their shop of homemade dog goods, describe their services, and be home to their blog. The template they choose fulfills all these needs.
Geraldine and Nicole leveraged the image space of the template. They put lots of dogs on display making the pups the true stars of the show. This canine focus makes the website very sweet and friendly.
The neutral color scheme plays along with a nonchalant atmosphere of the website. The tones are soft and mild. Geraldine and Nicole swapped the greenery background images of the template for an abstract design that supports the general amiable mood.
