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Don’t Use a Hero Slideshow on Your Website: Here’s Why

Generally speaking, sliders, or autoplaying galleries, are a big no-no in web design.

Want to use a slider on a hero section of a corporate site? Don’t do it for the following reasons:⠀

If you want your website to sell, any movement or animation which is not triggered by the user will be distracting them from taking the target action.

Reading on the web is a lot harder than reading on paper. Why create additional obstacles for the user?

These hero sliders have several layers of animation with images, text and buttons. They look sexy in a demo. But what you should remember is that demos are created to sell the template. So think from the perspective of the user: What’s the benefit of a slider? What value are we adding here?

One more reason NOT to use a complex slider is that it is hiding important information inside the slide show. Users are already used to scrolling, they quickly glance at the first screen to figure out what the page is about and move on. An autoplaying slider is too annoying.

One scenario when you should absolutely use a slider though is when you are presenting homogeneous information.⠀

Examples:

💎 An online store will benefit from a slider on a product page, showing product variation, such as color, or showing the same product from different angles.

💎 A real estate website can place a slider on a listing page, presenting home designs.⠀

Use to show DETAILS and VARIATIONS but don’t hide important information inside the slideshow.

Want support designing the best sales page possible? Check out our amazing Squarespace templates that have everything you need to design an amazing sales and landing pages for your offers and products.

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