Bright and Unapologetic Squarespace Website for a Marketer
Versatile Squarespace website for multi-faceted professional
Here's another one of our cool projects of early 2023 – a website design for Nikki Nash. Nikki is a veteran marketer, long-time entrepreneur, and co-founder of The Wealth Builders Collective. Before entrepreneurship, she worked at various companies where she had experience cooperating with such brands as Intel, InStyle, Travel + Leisure, and Louis Vuitton MOET Hennessy.
Now she has embarked on her own journey doing things she loves and wearing as many hats as she wants – she is an investor, speaker, author, podcaster, coach, business builder, and strategist for entrepreneurs who wish to change the world.
When she came to our studio, Nikki was at the point where she was moving all of her services to a different brand, which is her personal brand. She wanted her new website to be a reflection of her personality and communicate her energy. As it was Nikki's main goal, we needed to do some work to ensure her website sticks to her brand identity.
The homepage of the website opens up with a powerful first screen that consists of her b&w cut-out portrait, buttons leading to her book and podсast, and a bold headline with hard shade, which is also a key visual of the website. Straightforward and to the point Nikki's homepage instantly shows what she is capable of.
The typography comes strong not only in headlines – we have added an accent handwritten font – Headstone – and thought through the choices for the body of the text and buttons.
To convey Nikki's energy we chose a vibrant color palette featuring hot and pastel pinks, warm yellow, strengthened by yellow-to-pink gradients for some of the section's backgrounds. There is also dark grey and white to make up for the intensity of the accent colors.
This vibrant website embodies the spirit and the mission behind Nikki's brand. Function-wise it should help her grow her newsletter list and close more speaking engagements.
Scroll through the home page: